NEW YORK, NY -- (Marketwire) -- 05/11/12 -- Photon Infotech, the leading next generation internet and mobile consulting company, today announced that Mukund Balasubramanian, Chief Technology Officer would be presenting with Barry Gilmore, SVP & CIO, L'Oreal USA on "Harnessing the Power of Mobile and Digital," at the 8th New York CIO Executive Summit to be held on May 22, 2012 at New York.

The CIO Executive Summit is a private one-day leadership conference built "by CIOs, for CIOs." This is a globally recognized event where CIOs of select top companies are invited to share best practices.

A brief description of the session:

How do CIOs harness the power of innovative mobile and digital technologies to deliver the right consumer experience that drives competitive advantage? Noted technology visionary Mukund Balasubramanian, CTO, Photon Infotech and Barry Gilmore, SVP & CIO, L'Oreal USA discuss the innovation process and what CIOs need to consider when it comes to maximizing these new mobile and digital solutions and translating them into real value for the business.

The major session topics include:

• Leveraging partners to accelerate innovation
• Balancing marketing vs. IT needs
• Understanding the right degree of centralization in multi-brand organizations

A copy of the presentation and reviews would be uploaded at the Photon Infotech website after the conference.

About Photon Infotech

Over 20 of the top Fortune 100 companies and 100's of startups trust Photon Infotech to innovate & develop their mobile and multichannel experiences. With over 50 Million consumers using Photon Infotech created mobile presences, Photon Infotech has one of the largest portfolios of mobile and multichannel touchpoints in the world. Photon Infotech has the largest pool of over 1500 trained mobile experts in the world, who ideate, design, create, and build awesome and immersive mobile and multichannel experiences for large enterprises and hot startups in multiple industries. Photon Infotech runs offices out of the US, India, Indonesia, Netherlands and Mauritius. For more information, visit www.photon.in.