WESTBOROUGH, MA -- (Marketwire) -- 05/24/12 -- When a brand puts its name on merchandise, the order taking, pick, pack and ship fulfillment process can make the critical difference between happy or irate customers, and that's why more artists and major brands are trusting PAID Inc. (PAYD) to "deliver" for them.

"Expanded business development efforts over the past nine months and an uptick in client referrals from multiple partners have doubled PAID's client roster in 2012 to more than 150 clients ranging from some of the world's best known names in entertainment to up and coming brands," stated Rich Rotman, PAID Inc. Chief Operating Officer. "The majority of our clients utilize PAID's fulfillment services in some capacity. In 2011, we began accepting clients who solely wanted fulfillment services. We've since won the business of more than 50 new fulfillment-only clients. Once clients experience the excellence of our fulfillment program and learn about our full range of services, with increasing frequency they engage us for our other brand management services."

PAID Inc. continually enhances its fulfillment processes and recently has recently implemented major upgrades. The result is dramatically improved efficiency and productivity across the entirety of its merchandising and fulfillment services, while enhancing accuracy and customer service complete with consistently competitive pricing.

Alan Breault Named Director of Fulfillment
Alan Breault joined PAID in December 2011 as the Director of Fulfillment. He brings over 20 years of experience in warehousing and distribution operations, working for both domestic and international distributors and third party logistics companies. He has earned a Lean Six Sigma green belt, designating him as an expert in quality management methods that identify and remove errors and minimize variability in manufacturing and business processes.

While at SP Richards, Breault was on the project team that implemented new pick ticket and warehouse management systems across distribution centers in their Northeast division and identified and implemented best practices across the centers. As a supervisor and project manager at Kenco Logistics Services, he redesigned the receiving process, which reduced product damage in house and in transit, resulting in hundreds of thousand of dollars in savings.

"In PAID's new facility, we're now able to establish processes that take advantage of the principles of lean manufacturing and continuous improvement to better serve our clients and their customers," Breault stated.

New High-Tech Facility in Westborough, Mass.
PAID Inc. consolidated its Boston and Worcester facilities into a newly constructed facility in Westborough and upgraded its shipping, warehouse and inventory management system to streamline picking and packing, shipping and product control. Advantages of the new facility include:

• The larger space and improved racking system create a more streamlined picking process for bulk merchandise and shipments
• The new high bay area enables staff to access stored and reserved inventory faster and with more accuracy and care
• The added space, with new systems and processes have already increased PAID's pick, pack and shipping efficiency, effectively reducing inventory management labor by more than 50%
• PAID now has the ability to fulfill a broader range of products, including electronics, shoes, books, media, and even home goods.

As Rotman explains, "Our new facility has taken our fulfillment capabilities and efficiencies to the next level. With client managers, customer service and warehouse staff all under one roof, strategic planning and information sharing happens face-to-face in real time. Reporting, order and processing data are disseminated digitally increasing accuracy and efficiency. The larger space will accommodate significant growth of our client roster. Increased efficiencies ensure that we continue to provide the highest level of care and precision for every client -- all the while maintaining competitive pricing."

Superior Shipping Technology and Improved Processes
PAID's automated efficiencies and real-time monitoring offer clients substantial benefits that translate to increased sales and profits.

• PAID's AuctionInc™ patented shipping calculation technology enables each client to have customized shipping preferences based on that client's particular products. AuctionInc automatically calculates shipping charges based on the size, weight, shape and other factors of each package and optimizes the shipping costs. This translates to customers being able to buy more product with the same shipping costs, resulting in higher sales for PAID clients.
• PAID has the capability to run batches in multiple ways -- by client, product type, and with combinations of multiple products and quantities.
• PAID's flexibility enables immediate batch processing for clients needing product shipped immediately, including same day shipping and thousands of orders per day
• PAID's manufacturing, sourcing, assembly and fulfillment services provide clients with a turnkey operation to create special limited edition bundles. PAID was a key collaborator on the design, sourcing and fulfillment of a 2011 Grammy-nominated limited edition boxed set

Keith Garde, President of PAID Inc. celebrity services, noted, "Every client has a unique customer base, and we cater to each client's customer base uniquely, adjusting our system to fit their needs. It is customization unmatched in our industry, designed and dedicated to meet the needs of a discerning, high profile client base."

PAID offers a full range of turnkey brand management services including ecommerce website design and management, merchandise design, product development and sourcing, tour merchandise, promotional items, video & film production, VIP ticketing and licensing opportunities. Ultimately, fulfillment is a critical element common to almost all of these services. From start to finish, PAID delivers -- products, superior service and peace of mind.

About PAID Inc.:
PAID Inc. is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.

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