SAN DIEGO, June 1, 2012 (GLOBE NEWSWIRE) -- Father's Day is fast approaching, and this year there is a new way to shop and to show Dad (and the online world) what Dad-style means in 2012.

Participants are asked to sign up and then create a pin board at www.pinterest.com featuring five of their favorite RedEnvelope products from the website www.redenvelope.com that they think will make great gifts for their dad. Two winners will receive all five products selected on their pinboard, up to $1,500 in retail value, and five additional winners will each get a $250 shopping spree (gift card) at the RedEnvelope website. The contest runs from June 1, 2012 to June 15, 2012.

"One look at our 2012 gift collection for dads and you'll see that we feature something special for everyone: from treasure-forever keepsakes to classic luggage, sleek wallets and accessories, to indulgent gourmet gifts and even happy hour-ready barware and home bar essentials – all with heaps of Father's Day style," explains Kevin Rooney, Vice President of Merchandising for RedEnvelope. "Whatever men's items you select to pin from our curated collection, one thing's for sure: Father's Day has never been so fun to shop for!"

RedEnvelope is using a variety of methods to promote their first sweepstakes on www.pinterest.com, including engaging with two of the most followed and influential pinners, Michael Wurm, Jr. and Daniel Bear Hunley, who are both fans and consultants of the RedEnvelope brand.

"I'm thrilled to work with RedEnvelope in honoring dads in June," notes leading pinner Michael Wurm, Jr. "Promoting this contest with RedEnvelope was an easy decision due to their stylish and special gifts. I was especially drawn to their graphic art collection and the opportunity to recognize each dad's uniqueness with some of their amazing personalization on many of their items—including monogramming on their exclusive copper mule mug, one of my absolute favorites."

"We are very enthusiastic about the opportunity to engage pinners through RedEnvelope's Ultimate Father's Day Wish List Sweepstakes. We believe that the combination of the Pinterest platform with its pinners/wish-listers will serve a visual virtual registry for Father's Day shopping," added Morgan Chemij, Senior Director of Social Media. "And, through our collaboration with Michael Wurm, Jr. and Daniel Bear Hunley, we are among one of the first brands to leverage 2 million+ pinners simultaneously."

For more information and Sweepstakes Rules, please visit the contest page on RedEnvelope's Facebook at http://www.facebook.com/RedEnvelope/app_385101014869912 or on Pinterest at www.pinterest.com/redenvelope.

About RedEnvelope

At RedEnvelope, www.redenvelope.com, our goal is to deliver a "wow" experience that makes gift givers heroes in the eyes of their recipients as they celebrate life's special moments. Through an inspired collection of exclusive, modern, and memorable gifts for everyone, we design and curate gifts that have a story to tell and offer givers hundreds of customizable and personalized products for every occasion.

The RedEnvelope logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=13114

About Provide Commerce

Headquartered in San Diego, Provide Commerce® is one of the nation's leading e-commerce companies. It was founded in 1998 with the launch of ProFlowers, www.ProFlowers.com, which sells and delivers fresh cut flowers for everyday and special occasions. Provide Commerce also offers sweets and fresh fruit direct from the supplier to its customers through Shari's Berries, www.Berries.com, and Cherry Moon Farms, www.CherryMoonFarms.com; and unique and personalizable gifts through RedEnvelope, www.RedEnvelope.com, and Personal Creations, www.PersonalCreations.com. Provide Commerce is a wholly owned subsidiary of Liberty Media Corporation and is attributed to its Liberty Interactive tracking stock group.

CONTACT:  Media Contact:
          Jen Carroll
          jcarroll@redevnelope.com
          858.909.3753