Lexity, a provider of marketing apps for ecommerce, today announced that it supports Google Shopping, planned for introduction this Fall.

"The changes to Google's shopping cart, will provide a better user experience that will help our merchants succeed in this evolving world," said Amit Kumar, CEO of Lexity. "We have already been providing both Google Product Search and Product Listing ads to our small to medium size merchant clients. We welcome the merging of these two separate products into one unified program."

Lexity enables merchants to deliver superior results from Google advertising while minimizing the time spent managing these campaigns. With Google Shopping, Lexity will automatically manage the bidding for its merchants and provide them with a simple reporting interface, without requiring them to become AdWords experts. Today, Lexity manages Product Listing Ads using a similar fully automated system.

Lexity was one of the early adopters of Google Product APIs and was featured in Google I/O last year.

About Lexity
Lexity offers a versatile suite of marketing apps for ecommerce, enabling simple and affordable online advertising for small and medium-sized businesses. Founded in 2009, Lexity is backed by Spark Capital, True Ventures and Dave McClure's 500 Startups. Lexity is headquartered in Mountain View, and has a presence in Bangalore, India. For more information, visit lexity.com, Twitter (@lxty), and Facebook (facebook.com/goLexity).

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