Today’s DigitalMarketer.com article said finding out how to engage fans on Facebook has been an ongoing struggle since the social media giant began growing into one of the most-visited sites in the world. Marketers who devised a plan to interact with their followers are now forced to adjust to the Timeline switch, making things even more difficult.

Businesses with Facebook pages are extra grateful for assistance in the new Timeline format, the article said. That is why Digital Marketers decided to devote a RAW Training session to the issue. “Facebook Timeline for Marketers: Everything You Need to Know to Make the Switch” is available now to Digital Marketing Labs members.

It is the one source with all of DM’s Facebook Timeline ideas for engaging audiences and optimizing social media approaches.

The article asked what makes a good Facebook strategy, now that the Timeline change is official? The RAW Training addresses the biggest concerns and details how brands can adjust their technique to take advantage of the new features.

For example, the training outlines the key differences between the old format and the new one. It also gives images specifications that help brands make the best first impression with their cover photo. Think of it as a glorified Facebook Timeline cover tutorial, said the article.

Because of Facebook’s widespread reach and Internet influence, tracking the facts and figures behind a brand’s strategy is crucial, said the article. Timeline makes this easier and also optimizes management of a Facebook page. These elements make marketers’ jobs less complicated, and give them the ability to conduct their social media business in a much more efficient way, the article added.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

The quality of Facebook interaction is what’s most important, and both brands and consumers are learning quickly what counts as high quality, said the online article. Gaining people’s interest and getting them to take action is the main point of Facebook, and the Timeline switch has changed the way that goal is attainable. Learn how to engage fans on Facebook with the expert assistance of Digital Marketer with the “Facebook Timeline for Marketers” RAW Training.