Outfitting the sports bra market with a variety of band and cup sizes and several colors, this design offers three options for the highest impact support for larger bra sizes.

Online PR News – 09-May-2012 – heart & core Athletic Apparel, LLC, today launched its new collection of Ultimate Support sports bras, with a patented design to help lift, encapsulate (separate) and compress women in true bra sizes to shape their figure and help lift to a healthy, comfortable and flattering level.

The Ultimate Support design is unique to the market in the fact that many bras only encapsulate or compress the active female, where this design takes care of comfort and the shape that women desire, as scientists suggest is the most effective bra*. The bras have a stylish, sporty edge so that all women feel confident wearing the products

Each of heart & cores products feature the patented design (support, encapsulation and compression) with attention to comfort and addressing common complaintslift without underwire, molded cups that shape without irritating seams, strong yet soft VELCRO and padded, adjustable straps, with soft, rounded edges.

Ultimate Support Sports Bra
Classic pullover style with racerback design to give it a sporty look so it can be worn alone or under a tank.
Front panels wrap around and VELCRO in place to customize fit of band.

Ultimate Support Sports Bra PLUS
Hidden side-opening style to facilitate easy pull-off after a sweaty workout, with racerback design to give it a sporty look so it can be worn alone or under a tank.
Front panels wrap around and VELCRO in place to customize fit of band

Ultimate support tank top
Amazing ultra-supportive sports bra design within a tank top gives you all the boost you needno extra bra required.

The new products accompany a new website and brand image at www.heartandcore.com.

The bras sell at select retail stores and gyms, as well as at www.heartandcore.com.

*Articles noting the proper support and need for this design:

http://www.livestrong.com/article/556862-alternatives-to-sports-bras/

http://jezebel.com/5616767/scientists-develop-perfect-sports-bra-but-you-still-cant-buy-it

http://www.washingtonpost.com/national/health-science/sports-bras-provide-more-support-as-designers-focus-on-athletic-women/2011/06/28/gIQAKXJSHJ_story.html