TORONTO -- (Marketwire) -- 05/21/12 -- The New York International Latino Film Festival (NYILFF), the premier Latino film festival in the U.S., announces Marketwire as its exclusive wire sponsor for 2012. Marketwire will provide press release distribution services for NYILFF and expand visibility for the festival and its programs through its comprehensive U.S. Hispanic Newsline, which delivers news and information to more than 1,800 media outlets and 50 key websites reaching Hispanics throughout the U.S. and Puerto Rico.
Celebrating 13 years, NYILFF runs from August 13 to 19 in New York City and includes features, documentaries and shorts as well as star-studded red carpet gala events, industry panels, receptions and memorable after-parties. NYILFF offers a unique film experience for audiences as it unspools new and fresh works and brings together filmmakers and industry executives in a celebration of film. The festival is currently accepting submissions for the HBO®/NYILFF Short Film Competition until May 29. For more information, log on to www.nylatinofilm.com. NYILFF is presented by HBO®.
"We're delighted to partner with Marketwire," says Elizabeth Gardner, co-executive director of NYILFF. "They will provide the festival with much-needed resources to amplify our message and our programs not only to the Hispanic audiences but also into mainstream media."
"Marketwire is proud to partner with the New York International Latino Film Festival," says Bernadette Lee, Marketwire's vice president, global partners and media solutions. "We support NYILFF's mission to provide a platform for emerging and established Latino and urban filmmakers and look forward to creating greater visibility for the festival."
Launched in 1999, the New York International Latino Film Festival (NYILFF) is now the premier Urban Latino film event in the country. The NYILFF's mission is to showcase the works of the hottest emerging Latino filmmaking talent in the U.S. and Latin America, offer expansive images of the Latino experience, and celebrate the diversity and spirit of the Latino community. Programming includes the flagship film festival in NYC, new music and art showcases, family and community events, scholarships for aspiring filmmakers, and a nationally recognized short film competition in partnership with HBO. The NYILFF is the only film event to have had the endorsement of Mayor Michael Bloomberg's NYC Latin Media and Entertainment Commission since its formation in 2003. NYILFF is presented by HBO®.
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.
Marketwire is a social communications company that provides everyone, from Fortune 500 enterprises to start-ups, with powerfully simple solutions: global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.
Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.
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