CASTLE ROCK, CO and CLEVELAND, OH -- (Marketwire) -- 05/24/12 -- Integrated Management Information, Inc. (IMI Global) (INMG), a leading provider of verification and Internet solutions for the agricultural/livestock industry under the Where Food Comes From® brand, today announced it will team with the Heinen's grocery chain and two Heinen's Own Beef producers over Memorial Day weekend to showcase Heinen's Own Beef and the Where Food Comes From® program.
The two-day event will convene at eight Heinen's locations throughout the greater Cleveland area. In store activities will feature producers who provide beef to Heinen's along with chefs grilling porterhouse and t-bone steaks for Heinen's shoppers to sample.
Heinen's is the nation's first regional grocer to adopt IMI Global's Where Food Comes From labeling program, which allows shoppers using smart phones to scan the quick response bar code on meat packaging to access information about the source and origin of the product. Heinen's has incorporated Where Food Comes From labeling on all of its Heinen's Own Beef and Pork products. For additional information, go to www.wherefoodcomesfrom.com/heinens.
"We take great pride in the specifications that go into the sourcing of our food products," said Tom Heinen. "The Where Food Comes From labeling program helps us to provide our customers information about the source of our beef and pork products, and lets consumers learn firsthand about where, how and by whom their food was raised."
Paul Cameron, owner of Mesquite Cattle Feeding in Imperial Valley, CA (http://wherefoodcomesfrom.com/heinens/Cameron.html), and Jessie Larios, manager of Foster Feed Yard in Imperial Valley, CA (http://wherefoodcomesfrom.com/heinens/Foster.html), will be at Heinen's stores and available to answer customer questions.
Schedule and store locations as follows:
Saturday, May 26
Heinen's of Rocky River 11am-1pm
Heinen's of Bainbridge 11am-1pm
Heinen's of Avon 2pm-5pm
Heinen's of Mayfield Village 2pm-5pm
Sunday, May 27
Heinen's of Bay Village 11am-1pm
Heinen's of Pepper Pike 11am-1pm
Heinen's of Brecksville 2pm-5pm
Heinen's of Mentor 2pm-5pm
For more information on Heinen's, visit www.heinens.com.
About IMI Global
Integrated Management Information, Inc. (d.b.a. IMI Global) is America's leading provider of third-party identification, verification and traceability solutions for the livestock and agricultural industries. The Company supports more than 6,000 ranchers, feed yards, meatpackers, food retailers and restaurants with a wide range of solutions, including its USVerified brand -- the industry standard for USDA Process Verified (PVP) programs -- which annually verifies marketing claims for approximately one half of all U.S. beef exports; and Where Food Comes From®, a unique retail and restaurant labeling program that connects consumers directly to the source of the food they purchase. Go to www.IMIGlobal.com and www.wherefoodcomesfrom.com for additional information.
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Forward-looking statements are inherently uncertain, and actual events could differ materially from the Company's predictions. Important factors that could cause actual events to vary from predictions include those discussed in our SEC filings. Specifically, statements in this news release about the attributes of Where Food Comes From labeling program are forward-looking statements that are subject to a variety of factors, including availability of capital, personnel and other resources; competition, governmental regulation of the beef industry, the market for beef and other factors. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update its forward-looking statements to reflect new information or developments. For a more extensive discussion of the Company's business, please refer to the Company's SEC filings at www.sec.gov.
Chief Executive Officer
Pfeiffer High Investor Relations, Inc.
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