Business to business marketing company, Televerde, announced it has been awarded the Marketo Partner Certification. Marketo's Certification Program recognizes partners for achieving required marketing automation and sales effectiveness competencies and for providing a scalable learning environment in which to teach and assess these proficiencies.

The certification serves as acknowledgement from Marketo of Televerde's capabilities to ensure successful nurture program implementations and consulting. The certifications are aligned with Marketo's desire for its customers to seek out Certified Partners as a requirement for their projects.

This program is groundbreaking for Marketo, as it's the first time the revenue performance management leader has defined a benchmark of knowledge and best practices for its partners to become successful Marketo consultants. Now customers have insight into whether the lead generation company they choose to amplify their marketing efforts has been approved by Marketo.

"By becoming a Marketo Certified Partner, it proves Televerde's level of commitment to Marketo customers' revenue growth and success," says Amy Guarino, VP of Business Development at Marketo. "It's imperative to educate customers in how to optimize the buying process to drive top line revenue. Marketo's Partner Certification utilizes marketing resources to turn partners into trusted advisors and true Revenue Performance Management leaders."

Introduced in March of this year, the program tests individuals on proficiency in the areas of setup, data management, programs, campaigns, asset/studio design, lead scoring, lifecycle management and reporting. The content of the test material demands a thorough and comprehensive understanding of the Marketo platform, of which Televerde's team impressively surpassed.

"By achieving the Marketo Partner Certification, our Technical Consultants have clearly demonstrated their knowledge relating to the understanding and utilization of Marketo solution functionality to support customer requirements," says Bryan Ehrenfreund, VP of Digital Strategies for Televerde. "Our certified team members are 'hands on' experts in Marketo solutions, performing both enablement and ongoing support, ensuring consistent quality of Marketo configurations, and offering relevant insight to our customers."

Televerde's Technical Consultants are skilled at providing integrated marketing automation expertise to optimize demand creation program performance by integrating digital behavior tracked in Marketo with the human touch. Televerde has developed a Human Touch Connector for Marketo(TM) featuring a seamless integration between Marketo and Televerde's world-class teleservices. The connector, which is easily created as a flow step within Marketo, enables high-impact, just-in-time conversations with customers and prospects at any step in any program, with the results of the human touch updated in Marketo.

Televerde is the leading B2B provider of sales pipeline development solutions that drive increased revenue for its clients by integrating contact data, marketing automation and world-class teleservices. The company identifies new customers for its clients, accelerates and converts sales opportunities, and discovers fresh, actionable market insight. The outcomes Televerde produces are improved performance of sales pipelines, net new top-line sales revenue growth, measurable return on marketing investments, and sales & marketing alignment. Visit http://www.televerde.com or call +1 888-787-2829.

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