LONDON, June 15, 2012 /PRNewswire/ --
Move marks first high-street store for the UK's biggest sofa retailer
DFS has today opened its first store on a high street on Tottenham Court Road in central London.
As the UK's biggest sofa retailer with three UK factories and every sofa handmade to order, the move marks another first for the business, following the launch of its first store outside of the UK, in Dublin in April.
Having opened 11 new stores since 2011, DFS now has 86 stores across the UK - all in retail parks - and over 3,000 employees.
Within walking distance of Goodge Street, Tottenham Court Road and Warren Street Underground stations, the new store in Tottenham Court Road will reach London customers through a convenient location accessible by public transport.
In a nod to its location, the new store features a new 'Capsule' range, with compact styles aimed at urban living in the city's flats and apartments.
To make furniture shopping on a high street easier for customers, each member of the in-store team has been given an iPad, featuring a new app that uses augmented reality to demonstrate in 3D how customers' furniture choices could look in their own sitting room.
Ian Filby, CEO said: "Tottenham Court Road is a unique high-street, home to a number of furniture retailers. Setting up shop here means that we can serve customers who live in the city and who perhaps rely on public transport and who find it more difficult to travel to our out-of-town stores.
The additional technology we have in store and the tailored ranges means that we're confident we can offer a new and enhanced experience for customers buying furniture on the high street."
SOURCE Surname & Surname
|11:45 PM||Farmers Insurance Claims Teams Helping Wichita, Kansas Customers Following Storms|
|11:37 PM||Farmers Insurance Claims Teams Helping Storm Victims In Oklahoma City, Shawnee and Surrounding Areas|
|11:30 PM||'Law matters' says Richard M. Daley to DePaul University graduates|
|09:30 PM||/C O R R E C T I O N -- CME Group/|
|08:19 PM||Haynes Wins Walmart FLW Tour at Lake Eufaula Presented by Straight Talk Wireless|
|08:00 PM||CME Group Expands OTC Agricultural Offering with New USD-Denominated Palm Oil Swap|
|07:00 PM||ContourGlobal Acquires Generation Company On The Island Of Bonaire|
|06:28 PM||AJC: New Israeli Government Report on Al-Durrah Affair Clarifies Event|
|06:17 PM||Macerich's Santa Monica Place Wins "Best-of-the-Best" Global Shopping Center Award|
|06:00 PM||Qihoo 360 Reports First Quarter 2013 Unaudited Financial Results|
|02:50 PM||Rentrak Announces Worldwide Box Office Results for Weekend of May 19, 2013|
|02:14 PM||/K I L L B U L L E T I N -- Human Resources and Skills Development Canada/|
|12:07 PM||Andrew Breitbart Biodoc Opens At #3; Digital Sales Strong As Movie Opens Across Multiple Platforms|
|12:00 PM||At Vicenzaoro Spring Andrea Palladio International Jewellery Awards, the Jewellery Oscars|
|11:18 AM||National Restaurant Association Announces Winners of the 2nd Annual Operator Innovations Awards|
|11:00 AM||European Internet Users Urge Regulators to "Rein in Google" on Privacy Concerns|
|09:00 AM||American Red Cross Honors Trace Adkins with Crystal Cross Award|
|08:00 AM||Stretta Procedure for GERD: Successful 10 Year Follow-Up Data Presented at Digestive Disease Week--Sustained Improvement, Long-Term Efficacy|
|06:18 AM||Mark Begelman Introduces Markee Rehearsal and Recording|
|06:18 AM||Culinary Adventures Start in Your Garden|
|06:05 AM||Global Rallycross to compete Today at X Games Barcelona|
|06:00 AM||Rainbow Sash Movement (LGBT Catholics) Calls on Cardinal Francis George of Chicago to Reclaim God's radical inclusivity on Pentecost Sunday (May 19)|
|05:59 AM||GOOD MORNING|
|12:01 AM||U.S. Census Bureau Daily Feature for May 19|
|12:00 AM||Clients Review Blue Loan Services' Online Application And Documentation System|
|Sat, May 18, 2013|
|10:02 PM||Haynes Leads Walmart FLW Tour at Lake Eufaula Presented by Straight Talk Wireless|
|07:28 PM||Electro Freeze® Introduces Genni™, Soft Serve Frozen Dessert Mobile App|
|07:01 PM||Asking Price Records Tumble: National Nears £250k, London Passes £500k|
|07:00 PM||Harper Government Honours Veterans at 2013 Memorial Cup Tournament|
|06:02 PM||Life is good Co-founders and CEO of Sovereign Bank Spread Optimism, Hope and Inspiration at Bentley University's Commencement Ceremonies|
|More Press Releases From PR Newswire|