bebe stores, inc. Announces Quarterly Dividend

bebe stores, inc. (Nasdaq:BEBE) today announced that its Board of Directors declared bebe’s quarterly cash dividend of $0.025 per share. The dividend is payable on March 25, 2011 to shareholders of record at the close of business on March 14, 2011.

bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently operates 249 stores, of which 212 are bebe stores and 37 are 2b bebe stores. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. bebe also distributes and sells bebe branded product through both its subsidiaries and licensees in approximately 15 countries. In addition, bebe has an online store at www.bebe.com.

Contacts:

bebe stores, inc.
Walter Parks, 415-715-3900
Chief Operating Officer
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