CSR plc (LSE:CSR)(NASDAQ:CSRE) today announced that Shenzhen RoadRover Technology Co. Ltd. (RoadRover), a recognised market leader in mainland China, has extended its strategic collaboration with CSR and adopted the SiRFprimaII™ solution as its next-generation platform for a new family of mid- to high-end in-vehicle infotainment (IVI) systems. RoadRover chose the SiRFprimaII solution for these in-dash products because it provided the best combination of performance, reliability and cost effectiveness while delivering robust location, connectivity and multimedia capabilities.
“The second-generation SiRFprimaII platform is the right solution for the China market, offering not only the speed, accuracy, reliability and cost-effectiveness that we have come to expect from CSR multifunction SoC platform solutions, but also the local support we require,” said Zongtao Zhang, general manager of RoadRover Technology Co. Ltd. “The complete CSR platform solution enables us to quickly develop and bring to market a range of highly differentiated, location-aware IVI systems with rich connectivity and multimedia features. With the SiRFprimaII solution, we are able to deliver an outstanding user experience that will set a new standard for mainstream in-vehicle infotainment systems.”
According to Zhang, RoadRover’s experience with the first SiRFprima SoC, which is at the heart of their current market-leading Changxin and LC series products, was a major factor in their decision to adopt the new SiRFprimaII SoC. The high-performance ARM Cortex™ -A9 application processor and integrated multimedia and graphics engines, as well as integrated multi-GNSS baseband can meet the demands of future RoadRover in-vehicle infotainment products.
RoadRover can easily combine the SiRFprimaII SoC with the CSR8311 Bluetooth® and CSR6031 Wi-Fi® solutions as needed for different product categories, thanks to the pre-integration of complete hardware and software in the platform and local support offered by CSR. The complete CSR platform solution is also supported by all the CSR location, connectivity and audio enhancement software, including aptX® high-fidelity wireless audio technology, CVC™ noise reduction and echo cancellation, SiRFInstantFix™ and SiRFDRive® location advances and more.
RoadRover was one of China’s pioneers in the automotive GPS products market, and today is one of the top three manufacturers in China of aftermarket IVI systems, designing and manufacturing off-the-shelf as well as customisable products for mainland and global markets.
“Our relationship with RoadRover, a leader in this high-growth market, is very important to us, and we are pleased to be able to extend this strategic collaboration with them as they develop and manufacture a new family of products based on our SiRFprimaII platform,” said Rob Yeh, director of APAC marketing for the Auto Group at CSR. “Through our dedicated team in Shanghai, CSR has worked closely with RoadRover to ensure they can quickly bring innovative in-dash navigation and infotainment systems to market that are affordable for mainstream consumers.”
According to published reports, vehicle sales in mainland China are expected to increase to 23 million units in 2015 from 18.1 million in 2010, an increase of 27 percent.
The SiRFprimaII auto infotainment platform is a comprehensive solution that raises the bar for the next generation of connected, location-aware in-vehicle infotainment systems, and helps IVI makers like RoadRover reduce their product development, manufacturing and BOM costs and quickly bring the features of premium navigation and infotainment systems to the mainstream automotive market.
The complete platform solution combines CSR core competencies in location, connectivity and multimedia technologies and integrating software to form the heart of a robust, touchscreen-based system that lets drivers navigate reliably and passengers entertain themselves with DVDs or streaming video, enjoy hi-fi stereo audio through speakers or wireless headsets, use a remote to control everything, connect their laptops via Wi-Fi and much more.
Shenzhen RoadRover Technology Co., Ltd is a subsidiary of Longchen group, which focuses on the steel, metallurgy, mining, touring and GPS fields with seven wholly owned subsidiaries. At Shenzhen RoadRover Technology Company Co., Ltd, we design and manufacture in-dash car GPS navigators for Toyota, Honda, Nissan, Chevrolet, Audi ,Lexus ,Mitsubishi, Mazda, Ford, VW, and Subaru vehicles, As one of the first companies in China to enter the GPS industry, we can meet your sourcing needs with our substantial industry know-how and efficiency. We now have two R&D centers and more than 200 engineers with 11 years of GPS R&D experience, so we are highly capable in the areas of platform structure, PCB design, hardware/software design, tolling and testing. We welcome your OEM/ODM requirements.
To meet the rapidly changing developments in this market, we have constructed two factories covering a total of 30,000 square metres, where we have 13 SMT lines, 20 assembly lines and a 150-person QC team to process your orders. In 2010, our annual sales revenue reached $100 million. This year, we expect that number to reach $150 million.
CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptXTM and CVCTM audio codecs, JPEG, MPEG, H.264 imaging, IPS printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our blog, or follow us on Twitter at twitter.com/CSR_plc.
CAUTIONARY NOTE REGARDING FORWARD LOOKING STATEMENTS
This press release contains certain statements (including, statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to the future performance and outlook of CSR's SiRFprimall solution, its performance characteristics in in-vehicle infotainment systems, as well as other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ’will,’ ‘deliver,’ 'to enhance,’ ‘to enable,’ and other similar expressions, and other similar expressions regarding the performance characteristics of CSR’s products in in-vehicle infotainment systems, and their potential effects on CSR. Any future release of CSR's SiRFprimall solution, in-vehicle infotainment systems containing CSR's technology, or related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward-Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.
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