Snoring Isn't Sexy, the web's preeminent marketing company for dentists who provide oral appliance therapy for snoring and sleep apnea, announces the prelaunch of the "Stop the Snoring, Save the World" campaign. Millions of adults and children snore and a large percentage of those who snore have sleep apnea - a medical condition in which breathing can stop hundreds of times throughout the night. Sleep apnea is related to heart disease, high blood pressure, diabetes, obesity, ED and excessive daytime sleepiness - a causative factor for vehicular and workplace accidents.
Most sleep apneics snore and abrupt cessation of snoring during sleep is the sign most easily recognized by the suffering bed partner. Millions of people still view snoring as simply an annoyance and build "snoring rooms" to muffle the sounds or rely on over-the-counter devices, sprays, ear plugs and myriad other ineffective solutions to control the noise.
"Snoring is no joke, it is a medical condition that can have serious medical ramifications," said Laurence Barsh, DMD founder of Snoring Isn't Sexy. "We have a huge public health problem affecting the health and quality of life of millions of people who have not been identified as having sleep apnea and treated. The medical and dental professions have failed when it comes to educating the public about the seriousness of the problem which is why those of us at Snoring Isn't Sexy are launching the 'Stop the Snoring, Save the World' campaign."
The "Stop the Snoring, Save the World" campaign will consist of a good-humored approach designed to attract public attention to medical condition of snoring and the medically approved options for treatment of both snoring and sleep apnea. Marketing materials for direct mail campaigns, business cards, branded products and social media will be available to all members of Snoring Isn't Sexy and others in the sleep industry for distribution to the public. The campaign will be supported at the Stop the Snoring, Save the World website.
Snoring Isn't sexy is currently seeking sleep organizations and industries connected to sleep to act as sponsors for the site and for the forthcoming publicity efforts.
Participating dentists are listed in a directory at the organization's website.
The campaign will launch officially at the American Academy of Dental Sleep Medicine's annual meeting in Boston on June 9, 2012.
About Snoring Isn't Sexy, LLC
Snoring Isn't Sexy, LLC was founded in 2008 by Laurence I. Barsh, DMD, a dentist who has been involved with sleep medicine since 1992. Dr. Barsh and the dentists associated with Snoring Isn't Sexy, LLC feel strongly that management of sleep-breathing disorders is a shared responsibility of both the medical and dental professions.
Snoring Isn't Sexy, LLC consists of independently owned and operated affiliated offices.
For more information about "Stop the Snoring, Save the World" campaign, please contact Dr. Barsh at 888.203.0488 or info(at)snoringisntsexy(dot)com.
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