NORTHBROOK, Ill., May 21, 2012 /PRNewswire/ -- Old World Industries, LLC announced today the hire of Bryan Emrich as vice president of marketing. Emrich will shape the strategic marketing direction as the company focuses its time and resources on expanding the PEAK family of products in the automotive and heavy duty marketplaces worldwide.
"As Old World Industries enters the next phase of growth, we are committed to hiring and retaining the most qualified and experienced talent," said Old World Industries' Chairman and CEO Tom Hurvis. "In addition to strengthening and expanding our global brand recognition, our marketing efforts will continue to show that PEAK products undergo rigorous testing and provide the highest level of automotive and heavy duty vehicle protection."
The PEAK family of products are marketed in more than 30 countries around the world utilizing NASCAR driver Danica Patrick as their long-term spokesperson, and include PEAK® Antifreeze, PEAK® Motor Oil, PEAK® Electronics, PEAK® Wiper Blades, BlueDEF™ Diesel Exhaust Fluid, and heavy duty coolants Fleet Charge and Final Charge.
Emrich comes to Old World Industries with strategic marketing experience in the core competencies of creative development, media buying, research, product innovation, point of sale, motorsports, international and overall brand building. He has worked at companies such as Valvoline, Procter & Gamble, HJ Heinz-Consumer Products, and Wilson Sporting Goods in key marketing and leadership roles. Emrich holds a Bachelor's Degree from the University of Illinois and a Master's in Business Administration from Kellogg School of Management, Northwestern University.
About Old World Industries
Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in more than 30 countries worldwide. Old World's brands include a full line of PEAK® Performance Products including Antifreeze, Motor Oil, Washer Fluid, Electronics and Wiper Blades; SIERRA® Antifreeze; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SmartBLADE™ Premium Wiper Blades; HERCULINER® Truck Bed Liner Kits; and BlueDEF® Diesel Exhaust Fluid. For more information, please visit www.peakauto.com.
SOURCE Old World Industries, LLC