WELLESLEY, Mass., May 21, 2012 /PRNewswire-USNewswire/ -- Marty Anderson has been named the Lewis Family Distinguished Senior Lecturer in Social Innovation at Babson College.
His current work takes him all over the world to examine entrepreneurship on the edge of electricity; that is, the use of mobile and other technologies to grow new approaches to business problems and to larger societal issues among the least developed countries in the world. He examines the systems and processes that create networks of firms, policy makers, and user communities in combined "social-commercial" business models. He discusses his work in this video, Innovation, At The Edge Of Electricity http://www.youtube.com/watch?feature=player_embedded&v=JN5Lk9DE4V4
Anderson has been at Babson since 1996, teaching undergraduates, graduate students and business executives. In 2006, he won the Thomas Kennedy award, as voted by the MBA students for outstanding teaching.
He currently teaches graduate courses in Extended Enterprise Management and Managing the Technology-Intensive Enterprise, and teaches Executive Education Programs to managers in organizations as diverse as Novartis and the U.S. Navy.
"Marty brings his global work home to Babson in the form of what he calls living cases," said Carolyn Hotchkiss, Dean of Faculty and Professor of Law. "As one of his clients described Marty's work, 'Unlike the traditional case studies which tend to be paper-based and static, living case studies are multimedia videos that document an ongoing journey. They invite other stakeholders along by soliciting input, reflection, questions, creative solutions and ideas. Furthermore, they do not present only successes, but also showcase challenges, lessons learned, and even "failures" of various interventions.' The living case is a powerful tool for active learning and for student engagement with complex and important issues."
Anderson has always been a visionary in his teaching and his field work, Hotchkiss said. He's global and entrepreneurial in his orientation, dedicated to involving other Babson faculty and students in his work, and passionate about achieving results. The Lewis Family chair recognizes the incredibly innovative work he has already done, and the impact he's already having with businesses, non-profits and governmental actors. His work represents the potential of the Babson method of entrepreneurial thinking as a means to create economic and social value everywhere.
View his faculty profile:
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SOURCE Babson College