Strategic Fundraising, Inc., the nation’s telefundraising agency of choice, today announced the official launch of SFI NonProfit – a new and distinct brand that will focus solely on providing telefundraising solutions to the country’s leading nonprofit organizations. The rebrand represents the company’s growth trajectory in the nonprofit arena and more accurately conveys the true nature of their business focus.

“With this new rebrand, our nonprofit clients will experience a seamless transition and experience superior client service backed by outstanding analytics and creative strategies,” said Vice President, Eric Johnson. “By adding SFI Nonprofit as a separate brand, our clients and account teams will have the opportunity to develop even deeper relationships and, working together, generate even more significant fundraising results. No other telefundraising firm puts as much emphasis on predictive modeling and, consequently, delivers such consistently strong results,” said Johnson. “Really, it’s about knowing who to call.”

The launch of SFI NonProfit includes a separate website (www.sfinonprofit.com) and brand identity to better distinguish it from Strategic Fundraising, Inc. With dedicated staff and fundraisers, SFI NonProfit delivers optimal telefundraising results by blending the art of fundraising with the science of predictive analytics.

For more information about SFI Nonprofit products and services, please visit www.sfinonprofit.com.

About SFI Nonprofit

SFI NonProfit is a leading direct-response telefundraising firm that delivers optimal performance to nonprofits by blending the art of fundraising with the science of predictive analytics. Proud to work with many of the country’s largest organizations, SFI NonProfit’s rapid growth has come as a result of its foundation of quality, integrity, innovation and continuous improvement.

About Strategic Fundraising

Based in St. Paul, Minn., Strategic Fundraising is one of the nation’s leading telefundraising agencies with a 20-year track record of generating the strongest results for political entities. The agency’s strategic and analytics-driven, multi-channel approach helps clients fully engage constituents to generate more donors and more net revenue across their entire fundraising program. Strategic Fundraising’s commitment to integrity and strict standards of professionalism produce the highest levels of stewardship for clients and their donors. For more information, please visit www.strategicfundraising.com.