BOSTON, MA -- (Marketwire) -- 05/24/12 -- BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "To Sell in Social, Stop Getting 'Likes,' Start Building Advocacy" (Available at: http://u.bzz.com/sellinsocial). The eBook shows that marketers focused on Facebook "Likes" are missing a valuable opportunity to build brand advocacy. By applying fundamental direct marketing practices to social media, marketers can build high quality advocacy around their brand and track its impact on product sales and ROI.
"Marketers have been using direct marketing for decades, and applying these same principles to social media, creates a highly effective marketing technique that can be measured against the sales impact of traditional media," said Dave Balter, CEO of BzzAgent. "We've seen it generate an average return of $1.50 for every dollar spent, and in some cases, social marketing has been the most effective component of a brand's media mix."
Key direct marketing practices illustrated in the eBook that can be applied in social media marketing include:
The complete eBook is available for free download at http://u.bzz.com/sellinsocial
BzzAgent, the social marketing arm of dunnhumby, activates influential customers to drive sales for the world's largest brands. With insights from over 400 million shoppers around the world, BzzAgent provides marketers precise targeting and a powerful engagement platform to turn loyal customers into advocates. Proven measurement practices provide detailed analysis of key retail metrics, incremental sales and ROI. BzzAgent has been a leader in word of mouth marketing since 2001, running thousands of programs for global companies including Unilever, Wrigley, L'Oreal, and Green Mountain Coffee. For more information visit: http://about.bzzagent.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1993640