Through the Instant Dental Newsletter, Nitin Chhoda shared points from the highly successful Private Practice Retreat which he organized and ran on the weekend of April 13-15 in Las Vegas, Nevada. Chhoda, who is also an accomplished licensed physical therapist, shared some of the 20 marketing and customer retention strategies he discussed in the retreat. Some of the strategies have been around for some time that it is surprising how they are easily overlooked by practitioners who are usually overwhelmed by their daily activities. That is why Chhoda encourages them to every now and then “take time AWAY from their practice to learn how they can take their practice to the next level… working ON your practice rather than IN your practice.”
The strategies he discussed included automatic follow up sequences and how to approach doctors from three dimensions, which he calls the “tri-fecta” approach. “I think the idea that people liked the best was using the communication tri-fecta approach to contact physicians and patients. This consists of the physician tri-fecta (in-person, fax and mail) and the patient tri-fecta (text, email and phone calls). These are the three communication channels you should use to build a relationship with patients and physicians,” explained Chhoda in his website.
Chhoda shares these in the bi-monthly newsletter he created for the community of dental practitioners. The newsletter serves as a marketing tool, leveraging on client referral and retention. Available through the website, the publication has gained the admiration and confidence of dentists worldwide as seen in their following comments.
“This dental and dentist newsletter is a great tool to market to patients and doctors alike. The tips and secrets are very user friendly. I particularly like the refer-a-patient-click-here feature,” said Dr. Turner, DDS.
“Nitin Chhoda has definitely helped with my to-do list, from starting a publication to developing ideas about marketing for direct access. The Instant Dental Newsletter service runs smoothly, features a great deal of customization, and provides me with a growing bank of dental marketing materials – a fabulous deal for the money!” said Dr. Lopez, DDS.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
About Nitin Chhoda
Nitin Chhoda is a licensed Physical Therapist in NJ, NY and a published author of “Total Activation: The New 5 Step Fitness Mantra“, “Marketing For Physical Therapy Clinics” and “Physical Therapy Marketing For The New Economy” (all featured on Amazon.com). He is also a private practice marketing consultant and an expert on finding new ways to automate marketing and referral generation using technology.