Recently, national media channels have increased air time and copy space to show the compounding benefit that buying American-manufactured products can have on our country's current and future economy. Many US manufacturers have undertaken their own marketing efforts to promote that their products are "Made in the USA" but have used varying messaging to get buyers' attention. Many others simply do not communicate it, at all. Forge Ahead USA seeks to create a single, consistent message and, thereby, to create a national movement.
"The past few years have been really tough on American manufacturers," explains Forge Ahead USA's Dave Gleason. "Companies are trying to accomplish much more, with fewer resources than ever before. Management is so busy with the day-to-day operations of their business, that leveraging their American manufacturing efforts often gets pushed far down on the priority list. The renewed interest in American products can be ideal for them, but we needed to develop a series of marketing tools that could be easily and effectively implemented."
The leadership team at Forge Ahead USA has outlined a complete turn-key program to help American companies benefit from this revived "Made in the USA" interest. Available to all American manufacturers, the program contains an extensive package that is balanced with promotional tools and educational resources, to reach external and internal audiences, alike. Much more than putting a label on a product, the Forge Ahead USA program calls on manufacturing businesses, employees, communities, industry groups and consumers to shift buying habits and build the economy.
"This is not about making any political statement. We completely understand that it is a global economy," adds Forge Ahead USA's Jhan Dolphin. "We simply know that the timing has never been better for American manufacturing companies to teach us who they are and what they do. Most of these companies could never dedicate the required time and expense to complete all of these marketing and educational materials on their own, so we've done it for them."
Integral to the program's initiative is the education aspect. The Forge Ahead USA program educates employees as to their crucial role in the economy, motivates companies with the tools to spread the word and promotes their commitment to their community and industry. As a complement to print, video and online resources for manufacturers' use, Forge Ahead USA will educate Americans about the small changes that can make a profound impact, at business conferences, industry trade events and schools.
Today, Forge Ahead USA invites American manufacturers and communities to unite for a stronger economy and for a stronger America. For more information, visit http://www.ForgeAheadUSA.org online.
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