As people nationwide and worldwide commemorate Social Media Day 2012, San Carlos will celebrate the day by holding a week-long Treasure Hunt throughout downtown. Presented by the City of San Carlos and the local Chamber of Commerce, and sponsored by Roaring Pajamas, the purpose of the hunt is to educate business owners and the community and to promote the use of social media. Participants throughout the San Francisco Bay Area will solve clues found on the San Carlos Chamber of Commerce Twitter profile and post results to Instagram. The hunt begins Thursday, June 21, at the Social Media Day 2012 booth during Hot Harvest Nights Farmers' Market from 4-8 pm. The event climaxes with a drawing for prizes at the farmers' market on Thursday, June 28, at 7:15 pm. Prizes include a diamond pendant, flat screen TV, Giants tickets and more.

Both days, participants can get help navigating the tools needed for the hunt at the Social Media Day 2012 booth in the 700 block of Laurel St., in front of the downtown Laurel Street Park.

Clues will be posted throughout the week on Twitter @SanCarlosBiz. Participants will use the clues to identify local businesses they must visit in order to find a treasure to photograph and share on Instagram.

By 7 pm on June 28, participants who solve five or more clues must check in at the farmers' market Social Media Day 2012 booth to be eligible for a drawing. Entrants who solve all 10 clues will also receive an entry into the Grand Prize Drawing for a diamond pendant valued at $1000. Other prizes include Giants tickets, a baseball signed by the Giants' Brandon Belt, Electronic Arts video games, a Swivl Personal Cameraman, a week-long summer skateboard camp and a 32" flat screen TV.

"More and more businesses are acknowledging the importance of social media," remarked Chamber CEO David Bouchard, "and Social Media Day and the treasure hunt will help confirm it as we bring awareness of the impact social media has on the conduct of business and the economy."

Prize sponsors include Emkay Diamonds (grand prize), Best Buy, Electronic Arts, Sequoia Hospital, Satarii and Society Skate Shop.

For more information, visit the San Carlos Chamber website or visit the official Mashable Meetup page to RSVP.

About the San Carlos Chamber of Commerce

The Chamber of Commerce serves local businesses by creating opportunities for promoting member businesses, increasing visibility and connections. The Chamber also advocates to the City on behalf of local businesses. Everything the Chamber offers and does affects members' bottom line. To learn more about the San Carlos Chamber of Commerce, call (650) 593-1068 or visit the San Carlos Chamber website.

About San Carlos

Welcome to the City of San Carlos. Known as "The City of Good Living," San Carlos is located in Silicon Valley between San Francisco and San Jose and features a mix of high tech businesses, a charming downtown and warm and friendly residents. The City encompasses 5.5 square miles and has a population of 28,406. Learn more about San Carlos on the City of San Carlos website.

About Roaring Pajamas

Roaring Pajamas is a well-known digital strategy agency located in San Carlos, California, offering top notch expertise as a full service social media, search engine optimization and digital strategy consulting agency. Roaring Pajamas continues its reputation as a successful trail blazer, helping its clients to create marketing solutions that enable them to not only bag their game, but to stay on top. The Roaring Pajamas staff addresses the needs of diverse industry sectors including retail, financial, technology, consumer products, B2B and more. To learn more please call 650-593-9303 or visit the Roaring Pajamas website.

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