Datamyx (http://www.datamyx.com), a leading provider of consumer data and technology solutions, has announced that Deere Harvester Credit Union (DHCU) has selected Datamyx as its strategic marketing partner to provide integrated marketing initiatives for the purpose of growing membership assets, through innovative retention and cross-sell offers to its existing membership base.
DHCU chose Datamyx based on its industry track record, long-standing bureau relationships and its newest solution offering, the Datamyx "In the Market" Monitoring Program. Designed to help leading financial organizations identify cross-sell opportunities, the program monitors current and past members to make "right-time" offers to those members who are seeking any of five financial products and services.
According to Raddon Financial Group, DHCU was recently ranked in the Top-1% of the fastest growing credit unions in the nation, growing its loan asset base from $250M to $320M in the past year alone. The institution is monitoring triggers for mortgage, automotive and credit cards, pulling from two of the three credit bureaus.
DHCU's EVP & Chief Operating Officer, Matt McCombs, said, "Working with Datamyx, we can focus on growing our business without dedicating unnecessary resources to our growth. We feel this monitoring program will help us identify those members that would otherwise slip through our fingers - giving us a holistic view of our members so that we work smarter."
"DHCU is a very sophisticated credit union marketer and we are delighted they have chosen our most successful program to deliver an insightful view of their membership for targeted marketing activities," said Ben Waldshan, CEO of Datamyx. "The market is telling us that our new solution is well-designed to deliver on our promise to mid- and large-sized credit unions - simply the most cost-effective way to cross-sell and retain existing members."
About DCHU Credit Union
Based in Moline, Illinois, DHCU Community Credit Union is ranked as one of the fastest-growing credit unions in the nation. The organization holds total assets of $450M with over 40,000 members.
Datamyx is the premier provider of data-driven technology solutions that drive quantifiable return on investment for direct marketers. As a sole source of tri-bureau credit data in the country, Datamyx helps its clients achieve record-breaking results from their marketing campaigns by leveraging actionable insights in order to deliver "right-time/right-offer" messaging. We work with the nation's leading banks, credit unions, mortgage and automotive lenders to intelligently connect people and products.
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